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Allen "Al" Davis was an American football executive who was the principal owner of the Oakland Raiders of
the National Football League. His motto for the team was "Just win, baby." Davis introduced the Raiders'
signature logo in 1963 in a unilateral move as head coach and general manager. In the 1960s as AFL
Commissioner, Davis initiated a bidding war with the NFL over players. But it was his return to Oakland in
1967 that allowed him to reach his true calling. During the first years of the new league format Oakland was
a dominant franchise, winning the AFC West Division every year except 1971, and was kept out of the Super Bowl
between 1970 and 1975 only by phenomenal Baltimore Colts, Miami Dolphins and Pittsburgh Steelers teams. In 1992
Davis was inducted into the Pro Football Hall of Fame as a Team and League Administrator, and was presented by
John Madden. Al Davis' wife and son Marc are his direct heirs. Marc Davis has been seen around the Raiders
facilities in recent years and is thought to be interested in running the team.
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